Join Sopra Steria, FinTech Scotland, the University of Glasgow and a former lead associate at the FCA, for a compelling webinar exploring how financial services can evolve to better support customer financial health. Drawing on exclusive insights from Sopra Steria’s latest whitepaper, this session will examine how innovation, AI and Open Finance can help institutions shift from compliance-focused models to truly customer-centric approaches.
This session will:
- Unpack key UK regulations – including the FCA’s Consumer Duty – and explore their implications for improving customer financial wellbeing strategies.
- Explore innovative approaches to financial health evaluation, moving beyond traditional credit scoring.
- Demonstrate how Open Banking and Open Finance are driving more effective and ethical support for financially vulnerable customers.
- Provide actionable guidance on transitioning from compliance-led to customer-centric operating models that enable long-term value and trust.
Event Details
Panelists:
- Kal Bukovski, Director of Academia and Research, Sopra Steria
- John Finch, Professor of Marketing, the University of Glasgow’s Adam Smith Business School
- Kirsty McKenna, Innovation Programme Manager, FinTech Scotland
- Danail Vasilev, PhD Fellow, Economics Institute, University of Oslo
Reserve your spot
Whitepaper
Click here to read our whitepaper ''Consumers at the heart of innovation: Financial health evaluation in the UK regulatory landscape'.
About the speaker
Kal Bukovski is
Consulting Senior Manager and Director of Academia & Research at Sopra Steria. He specialises in the financial services domain, driving transformative projects and data-driven excellence. With expertise in analytics, data science, business intelligence
and data visualisation, he supports clients in making strategic decisions and gaining a competitive edge in this dynamic, regulated domain. Kal leads business projects and collaborations with Academia, fostering innovation, compliance and data-driven
storytelling. His main areas of expertise are regulatory modelling, credit risk, consumers’ financial health, scorecards, pricing and others, enhancing risk management and customer experience for sustained success.
John Finch is Professor of Marketing at the University of Glasgow’s Adam Smith Business School, specialising in market studies and business-to-business marketing. He was Head of the Adam Smith Business School 2016 – 2023, leading the school through a period of growth, development and internationalisation, including the introduction of the degree programme, MSc Financial Technology. He is lead investigator for the University of Glasgow in the Financial Regulation Innovation Lab, a project funded by Innovate UK as a partnership between Fintech Scotland, the University of Strathclyde, and the University of Glasgow. John has led projects funded by Innovate UK and by the Leverhulme Trust, has publications in Research Policy, Industrial Marketing Management, and Marketing Theory, and teaches business-to-business marketing on the University of Glasgow’s MBA programme.
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Danail Vasilev is a PhD candidate in Economics, specialising in applied econometrics and household finance. His research focuses on the demand for high cost credit including overdrafts (in collaboration with the FCA) and unsecured loans. Prior to joining university of Oslo, Danail was a Lead Associate at the Household Finance and Economic Data Science team at the Financial Conduct Authority. During his time at the FCA, Danail led several projects, including the evaluation of overdraft remedies (EP23-1), the evaluation of the Rent-to-Own price cap (EP20-1), as well as the Cost Benefit Analysis for the Guidance for firms on the fair treatment of vulnerable customers (FG21/1).
Kirsty McKenna joined FinTech Scotland in 2022 to support the delivery of the Research and Innovation Roadmap, with a strong focus on financial inclusion and consumer outcomes. Kirsty comes from a Financial Services background where she built up vast experience delivering large scale transformation programmes largely as a result of M&A activity or Regulatory changes.