Harnessing AI and data to deliver meaningful transformation

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Our Insights

Explore our latest thinking in digital, customer experience, consulting and more

 

| Steve Cable

Creating customer principles that have impact
Many organisations struggle to deliver consistent customer experience due to siloed, opinion-led decisions. Customer Experience Principles provide a shared framework to guide decisions, reduce rework, and create consistent, differentiated experiences.

| Neil Gladstone

The missing links between AI investment and real results
Why AI investment often stalls and the conditions that help organisations turn experimentation into sustainable, real‑world outcomes that scale with confidence and deliver lasting value.

| Chris Oakley

The economics of the fraud decision
Many fraud strategies optimise detection, not value—leading to hidden costs in lost revenue and customer experience. By applying decision economics, organisations can balance risk and growth, making more precise, commercially effective fraud decisions.
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Corporate News

Sopra Steria appoints Craig Wilson as UK CEO
Sopra Steria, a major European technology player, today announced the appointment of Craig Wilson as Chief Executive Officer of its UK business. 
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