Nicola is a strategic design leader with 15 years’ experience helping organisations transform the way they deliver services and create impact. She has worked extensively across the public sector, third sector and financial services, bringing expertise in service design, social impact strategy and business development.
With a strong track record of aligning business strategy with user needs, Nicola excels at leading cross-disciplinary teams, securing and delivering complex programmes, and navigating large systems to drive meaningful change. She is passionate about building collaborative, high-performing teams and enabling organisations to design services that make a real difference. Her skills span strategic design leadership, public sector transformation, business development, impact strategy, stakeholder engagement and applying Government Digital Services methodologies.
Nicola Pritchard
Impact mapping is a key enabler of collaboration – supporting teams in gathering around a common goal and breaking it down into achievable steps. Find out how it delivers better outcomes for our people and teams