Our AudEx team members have diverse backgrounds and extensive experience. They’re passionate about our mission to empower businesses with data-driven insights. Together, they are helping to shape the future of media analytics, and we’re proud to introduce them to you here.
With over 20 years’ experience in the Technology Services industry, Fiona’s role at Sopra Steria is to help Private and Public Sector organisations deliver successful transformation programmes that address their most complex and critical business challenges. Combining high quality performant services with added-value innovation Sopra Steria enables its clients to make the best use of technology. Fiona helps clients to transform their business using the most appropriate technology and processes to create better user experiences and support strategic decision making.
What excites you most about working with AudEx clients?
"It's incredibly rewarding to work with clients who are passionate about using data to unlock new opportunities. Every engagement offers a chance to discover how AudEx can solve unique challenges, and seeing that impact first-hand is truly inspiring."
How do you see AudEx helping organisations make smarter, data-driven decisions?
"AudEx provides clients with instant access to curated and actionable media insights. By removing the complexity of data preparation, the platform empowers organisations to focus on strategy and growth rather than administrative tasks. This streamlined approach is a game-changer for smarter decision-making."
John Donoghue is an experienced CTO in Sopra Steria’s Private Sector, where he specialises in developing secure and ethical solutions that enhance business and consumer trust. He leads expertise in data management, analytics, automation, and hybrid cloud infrastructure.
How does AudEx make complex data easier to navigate for media professionals?
"Our AudEx solution is a new generation, data driven analytic solution that truly equips media professionals with the information and insight necessary to make informed decisions. AudEx removes the need to source, cleanse, and shape data, so media professionals don’t have to. This allows them to focus on what really matter – differentiation, product placement and business growth. The AudEx user experience takes into consideration human psychology around how we, as humans consume data, with insight presented through a variety of custom visualisations, designed to convey rich information in a manner that can be consumed and assimilated in the context of business decision making."
What role do you see emerging technologies playing in the future development of AudEx?
"Our next module, AudEx Analyse, is actively in development, allowing media professionals to conduct investigative analysis at the speed of thought. We’re also integrating new-generation analytics technologies and cutting-edge research from academia and industry. Our relentless drive is to deliver valuable media measurement insights, shaping a better future for the industry."
Lindsay Carroll, Marketing Director, TRP Research
With nearly 20 years’ experience in conducting media research for broadcasters, Lindsay is perfectly placed to understand the changing demands of media data and how insights feed into the strategic decision-making process. AudEx is founded on TRP’s understanding of clients’ reporting requirements, with this knowledge fed into the design of bespoke widgets, structured into ‘Views’.
Lindsay’s role in this process has been to link potential and reported client requirements with the ongoing product development process to build a portal that can deliver an unrivalled user system to access and understand Barb data.
How do you make AudEx stand out in such a competitive market?
"AudEx is unique in its ability to render millions of data points at speed. Pre-processed, curated data files feed each widget to provide data understanding at a user’s fingertips. This offer, accessed via a standard website login (and mobile app) is a compelling offer and stands out due to its usability, range of delivery and value in a competitive market."
How do you see AudEx impacting the way media data is distributed around media organisations?
"Most media organisations currently report a fragmented approach to sharing data insights around their organisation. Knowledge relies on long email distribution lists, Excel and PowerPoint documents and a consensus that surely there is a better way. AudEx Visualise is that better way, allowing everyone in the business to gain access to key performance insights."
"With intuitive widget design allowing even the most inexperienced user to quickly find out how many people watched the ‘Gavin & Stacey Christmas Special’? Or what is the Luke Littler effect on darts audiences, are darts viewers getting younger? This ease of access and understanding frees up the research team to focus on understanding the deeper and more challenging data questions to support wider decisions. Knowledge is power, why not make it more widely available?"
Joanne Tingay, Chief Operating Officer, TRP Research
Joanne is an experienced researcher with almost 25 years’ experience at TRP and is responsible for managing TRP’s operational requirements. Jo was heavily involved in developing the data foundation that underpins AudEx Visualise. This is a vastly complex requirement, as each widget is fed by pre-processed data linked by a unique ID and combines millions of individual data viewing records.
Joanne is also the strategic lead for the project and liaises with both TRP and Sopra Steria colleagues to plan and meet strategic milestones.
How do you see AudEx transforming the media industry in the next few years?
"AudEx Visualise and AudEx Analyse (our data analysis portal) provide a compelling offer to all media broadcasters and owners. In combination they deliver a complete package of research requirements. AudEx Visualise distributes industry standard Barb data, in an agreed format, widely around an organisation, freeing up time and resource among media researchers. AudEx Analyse gives researchers the freedom to focus on deep dive projects, using the resource best placed to suit their needs, a media analysis tool designed to give custom responses rapidly to any depth of data question via an easy-to-use interface. This combination of making data more readily accessible (Visualise) without losing the depth of interrogation (Analyse) will be transformative in the way the industry uses and consumes Barb data."
What do you think is the most important aspect of the partnership between TRP Research and Sopra Steria in making AudEx successful?
"While on the face of it Sopra Steria and TRP Research are very different organisations, both in terms of size and industry expertise, if you strip back the outer layers of process and procedure we very much share the same values and ethos for work. We started working together in the ‘post covid’ era and our relationships quickly developed via regular Teams calls and catch-ups and by the time we met in person it felt like we’d all known each other for years! Weekly meetings, shared goals and plans, monthly reviews etc. quickly became established working patterns with the shared goal to use our respective skills and expertise to build an industry changing portal. Our partnership has the values of openness, entrepreneurialism and respect at its core, and this set the pathway for us to deliver on our initial aims."