The financial services industry is evolving rapidly and traditional credit scoring can no longer capture the full picture of consumers’ financial wellbeing.

Developed in collaboration with the University of Strathclyde and FinTech Scotland, this whitepaper explores how AI and Open Finance are transforming the way financial institutions assess and support customer financial health. It highlights how organisations can move beyond conventional credit metrics to deliver personalised, resilience-focused guidance - while aligning with FCA frameworks such as the Advice and Guidance Boundary Review and Consumer Duty.

Key insights from the whitepaper:

• Open Finance architecture: From Open Banking to full-spectrum, consent-driven data sharing.
• Data modelling framework: Covers acquisition, cleansing, feature engineering, modelling, scorecards and persona segmentation, culminating in a composite financial health score.
• Explainability and engagement: Transparent AI models mapped to consumer personas with tailored optimisation plans.
• Regulatory alignment: Persona-driven guidance and recommendations within FCA Advice and Guidance Boundary Review and Consumer Duty framework.

Download the whitepaper now

Explore previous whitepapers from this series