Tom McCann

Growth & Marketing Director

Tom McCann

Latest Publication

Latest Publications

My Marketing predictions for 2026, and beyond

Tom McCann

With so much changing in the world of Marketing, driven mostly by AI but also by culture, behaviour and data, I’ve recently been exploring and investigating what the future holds for the sector.

AI isn’t magic, but it is conjuring up a new era for marketing teams

Tom McCann

Let’s be honest, if you work in B2B marketing in the UK right now, you can feel the ground shifting under your feet. The word on everyone’s lips is “AI”, and while some are running toward it with open arms, others are standing back, arms folded, waiting to see what happens.

AI assurance: from risk to reward – fuel for transformation

Tom McCann

The publication of the UK Government’s AI Assurance Roadmap by DSIT marks a critical moment in the UK’s journey to harness AI responsibly. For me, it’s a moment that feels strikingly familiar.