Rita is a UX Lead working in the Defence & Security sector, particularly within the Public Safety Group. She collaborates closely with stakeholders and UK Police Forces to develop products focused on user needs, usability, and accessibility.
She follows a human-centred design approach, driven by empathy for the end-users she designs for. This involves understanding their challenges, generating innovative ideas, building prototypes, and developing practical solutions that are both desired by users and feasible to implement.