Mark Skinner

Head of Design

Mark is a collaborative design leader who has been shaping and delivering strategic work across Health, Public Sector and Financial Services for the past 12 years. He helps organisations improve services and achieve better outcomes for the people and communities they serve. 

Leading complex programmes with multidisciplinary teams, creating clarity and turning insight into practical delivery, Mark brings a systems-thinking approach, helping organisations improve internal processes, structures and ways of working to support lasting change. 

He is particularly focused on inclusive design and designing for people in vulnerable situations, making sure services work well for everyone by addressing barriers, involving diverse voices, and designing for equity from the start. With deep skills in service design, research, interaction design and prototyping, Mark combines hands-on practice with clear, outcomes-focused leadership. 

Most recently, he has been working with NHS Blood & Transplant, leading the design practice and overseeing delivery of projects focused on improving donor, clinical and internal services

Latest Publication

Latest Publications

Minimising AI risk through design

Mark Skinner

Learn how design and research reduce AI risk, improve decisions, and keep people visible using tools like speculative design, inclusive research, and real‑world testing.

Design, risk and the reality of AI delivery

Mark Skinner

Learn how human‑centred design, research, and responsible AI practices help teams manage pressure, avoid misalignment, and build safer, trusted AI services.

Five principles for keeping the focus on people

Anna Boscoe, Mark Skinner

Discover five practical principles to keep users front and centre in your organisation, from exposure hours and co-design to personas and user stories.

Five ways to accelerate people-centred success

Mark Skinner

Explore five proven strategies to embed people-centred thinking, enhance collaboration and communication, and drive organisational success through decentralisation.