Caroline Williams

Senior Marketing Manager

Caroline is a customer-focused marketing specialist, with 20 years' experience in B2B, financial services, technology and the public sector. Before joining Sopra Steria in 2021, she worked in local government, for PHS Group, two Microsoft Partners and regulated financial services provider Target Group.

Latest Publication

Latest Publications

How creditors can deliver unrivalled customer experience to consumers in vulnerable situations

Caroline Williams

We surveyed the preferences and attitudes of consumers towards debt to get an understanding of what customers want. Read more about our key findings and the actions creditors can take to enhance their customer experience.

Considering the growing digital divide when delivering successful service design

Caroline Williams

When creating digitised services, it’s critical to fully consider the growing digital divide amongst users in the UK and across the world. Digitising services is often a great way to achieve delivery at scale.