Engaging Generation Me: Competitive advantage through employee experience

Independent research from Management Today - Executive summary

  More than half of chief executives and directors admit that their organisations care less about employee experience than the quality of service they give to their customers, according to new research by Management Today and Sopra Steria.

In a survey of almost 500 chief executives, directors, managers and non-managerial employees, 51% say they believe their organisations invest less effort in the employee experience than the customer experience. Two thirds of CEOs and directors surveyed have not appointed a Head of Employee Experience or someone with specific accountability for employee experience, and more than half admit they don’t have a clear employee experience strategy in place in their organisations – squandering the opportunities to have a more engaged, energised and productive workforce.

Our research suggests greater flexible working and career development are the factors most likely to enhance employee experience – yet employers appear slow to understand and implement the automation, analytics and other technologies that can facilitate these improvements.

With the economic uncertainty of Brexit and possible talent crunches and skill shortages ahead, employers   ignore at their peril Generation Me: employees who demand the same quality of experience as customers.

Read our full research findings here.