Sopra Group, the leading European IT Services Organisation, announced today that it has developed the underlying operating system that will enable easyJet to provide allocated seating to all passengers across all routes from this autumn.
easyJet is Europe's leading airline, operating on over 600 routes across 30 countries, and serving over 57 million passengers a year. The airline's aim has always been to make air travel affordable and comfortable for passengers, while ensuring they arrive on time. When research suggested that passengers would prefer allocated seating the airline decided to trial it across selected routes over the summer of 2012. The trial was received positively by easyJet's passengers and also showed that introducing allocated seating would not impact easyJet's industry leading on-time performance.
Trevor Didcock, easyJet's CIO, commented: "Our customers asked us to trial allocated seating and we are really pleased with the positive passenger feedback during the trial. The trial has also shown that we can offer allocated seating while delivering strong on time performance which is one of the key drivers of passenger satisfaction."
Sopra Group has a long history of working in partnership with easyJet, and together with the airline's online operations team, ensured the trials were seamless for both customers and agents. The success of the trial has meant that easyJet will roll out allocated seating across its entire network from November 2012.
The new seating model will allow passengers to select their preferred seat at the time of booking for a small cost, while those who do not wish to purchase a seat will still be allocated one upon check-in. The allocated seating system, developed in partnership with Sopra Group, is already helping easyJet to provide a better boarding experience for passengers and is expected to help attract new customers who like the comfort of knowing they have an allocated seat.
Bob Craig, Head of Commercial for Sopra Group UK stated: "Sopra Group is delighted to continue to support easyJet with improving the passenger experience and we will continue to work closely with them to ensure the successful roll out of allocated seating across the entire easyJet network."