Today’s consumers have
higher expectations and more information at their fingertips than ever before. They’re
transacting via the internet or television, on their mobile devices, and in
kiosks, but they still want to use traditional stores and telephony too. No
longer prepared to put up with bad service or poor products, if they have a
poor experience they don’t just switch to another provider – they use social
media to make sure their friends, colleagues and family know all about it.
In this consumer-driven
landscape, customer focus is a strategic imperative. Companies across the globe
are striving to embrace customer centricity. They’re seeking to increase
customer satisfaction and loyalty by focusing on understanding customers’ needs
and preferences.
So, what new technologies
can they adopt to help them capture and analyse customer behavioural data? Can
social media improve loyalty? And how can they achieve a consistent customer
experience across all touch points?
Customer-centric services
Sopra Steria can help you find the answers to these pressing questions. We’ll help you understand the implications of being a customer-centric organisation by focusing on your customer offering and the underpinning technology. With our support, you can:
- Understand your customers: gain a clear idea of who your customers are and what they want.
- Improve the customer experience: plan and deliver the customer journey around their needs, and identify the services required to ensure they achieve their purpose – through and across the channels of their choice.
- Ensure customer satisfaction: achieved through effective performance and satisfaction measurement, loyalty programmes and improved product and service recommendations.
Extending your market share
Getting these three
pillars of your customer-centric management right will enable you to acquire
new customers and extend your market share. We can help you achieve this with a
diverse range of services – from customer-centric strategy development and data
management solutions, to making the business case and implementing silo-busting
systems.
We’ll equip you to
overcome the challenges of interoperability and data quality between customer,
channel and back office systems. But that’s not all. Everyday our clients trust
us to help them transform and operate their business and IT functions.